“Mera Gao Power”- A Strategic Rural Marketing

shivangsharma

A number we are likely to know: 400 million. That’s the number of people who live without electricity in India. As of 2010, it is estimated that 48% of rural households are not covered under electricity grid nationally; Bihar, Jharkhand and Orissa have electrified fewer than 35% of rural households. Of a total of 29 states of India, only 9 states have achieved 100 percent village electrification as on the 31st August 2013.

From left : Nikhil Jaisinghani , Sandeep Pandey , Brian Shaad From left : Nikhil Jaisinghani , Sandeep Pandey , Brian Shaad

Two US born – Nikhil Jaisinghani and Brian Shaad – saw this as an untapped market and incorporated “Mera gao Power” in 2009 and stepped into rural marketing in India of which many people were sceptical at that time.

 

Company Profile

Mera gao power works to solve electricity issues in villages of India which are not covered under electricity grid by setting up mini grid…

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