We have grown up and we don’t wish to be on schooling mode to memorize your jingles like poems that make no sense and narrate it to people. Why do you think these 2 minute alarm ringers on television and radio or YouTube without any snooze or dismiss buttons will make us love your company?- An honest customer
It feels old-school to just think of a marketing strategy without cutting out a huge chunk of the plan for the virtual world. We’re all aware of the humongous advent of social media in our lives. Well, if you don’t believe, ask Domino’s.
Yes, this happened.
Yes, this too. Sick, isn’t it?
Anyway, let us avoid the funny aspect of it and concentrate on the promptness of Domino’s here. And this practice has become frequent to the extent that it is a disadvantage if you’re not following it. (Though this one Domino’s will regret)
“Social media is not a trend. It is the way we’re going to communicate into the future.”
The constant stress on social media despite of the topic being inbound marketing is simple; the sheer quantity of footfall and convenience. And let us not get to how inbound marketing is useless without the help of social media generating eye-balls for it.
If only, for that one moment, the professional ad agencies and funky clothed marketing soldiers be in the shoes of customers to only realise what a drag it is to see them doing all of this again and again with an undying spirit, do they really hope that every click, every eye ball on their outbound marketing media will convert into sales? Really? How about psychometric tests or trainings for marketing of personnel?
Hitting the nail on the head, inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
My bad! That was a Google definition. Basically, do not chase them, give them what they want, they will run behind you, perhaps even swim.
Inbound marketing isn’t a fairy-tale invented by hipster marketers who drank one too many lattes. Time and again it has proved its worth in terms of cost effectiveness and the ability to sell franchises, thereby increasing brand awareness both at local and national levels.
Do you know how to get your story in front of the people? Most importantly, do you know how to engage and work leads who don’t want to talk to you yet?
Let’s take a quick look through the platter that Inbound Marketing has to offer.
Irrespective of your role in the company, if the business growth happens to slow down or stops completely, it’s your duty to try and come up with a plausible solution. You might have probably encountered Inbound, in case you had been researching methods to market your franchise opportunity.
Inbound is all about quality content and engagement. But the real challenge lies in convincing your colleagues about accepting and subsequently implementing this particular marketing technique
As difficult as it may be to see eye-to-eye on every issue, it is essential to reach an agreement to further a company’s growth.
The dismal state of outbound marketing today
If the executive or marketing team is stuck in the mindset of actively promoting an opportunity by talking at potential buyers, it’s time to get them to radically reevaluate their approach.
Following is a list of reasons, which elaborates on why marketers are accepting newer models as against the conventional ones.
Inbound v/s Outbound
- Current inbound methods are a lot cheaper than outbound marketing, 62% less cheaper per lead, to be precise.
- Even inbound marketing channels cost less than the outbound channels.
- Inbound marketing generates 54% more leads as opposed to outbound marketing.
- Around 44% of the direct mails remain unopened.